The 70s saw a plethora of different styles for both women and men, the latter including such gems as Double Denim, leather Jackets, curly perms and the ubiquitous platform shoes. Status Quo were avid exponents of the double (and even triple) denim.
The so-called “Peacock Revolution” which started in the 1950s had made it acceptable for men to wear brighter colours, bolder prints and wear their hair long. While the suit continued to be a staple for many men, new, inventive styles were popularized. It started with a hippie 60s hangover – baggie tie-dye shirts and psychedelic prints, then a host of “wash and wear” synthetic materials led to many casual leisure clothes like tracksuits being worn outside of sports.
Bell-bottom trousers, characterized by a high waist, a tight fit through the thighs, and a flare beginning at the knees and extending outward, were paired with suits and wide collar shirts in varying patterns from loud florals to polka dot to checks and everything in between.
In the early 1970s, men’s fashion tried to emphasize a tall, lean figure. Turtlenecks, slim-fitting shirts, and tight-fitting flared pants all worked to popularize the silhouette. The safari suit, popularized by Roger Moore as James Bond, was a popular option in the summer: the light-coloured suit was worn belted and had large patch-pockets and came many variations of long- or short-sleeves and trousers or shorts.
Chunky cable knit turtleneck sweaters (often with matching belts or hats) preceded three-piece disco suits circa 1977’s hit flick Saturday Night Fever. As the decade progressed, the dominant menswear silhouette widened as double-breasted suits with wider shoulders and narrower legs and lapels came into fashion.
Right at the end, punk styles, as popularised by the Sex Pistols, emerged. Clothes were slashed and ripped, embellished with safety pins, zips and studs and T-shirts were printed with aggressive anarchistic slogans.
JRo Author 